*Mini blog posts are the only emails I’d ever send that are fairly long, because they provide lots of value. *Mini blog posts (emails that are written well enough to be a blog post on their own).Discounts and flash sales (use sparingly).Other people’s content you found relates to things your list cares about.New content you created (blog posts, videos, infographics, etc.).The first step is to figure out what you want to say or share. Now that you’ve got those tips in your back pocket, let’s write your first email newsletter! 1. Try to write at a seventh-grade reading level or lower (you can use Hemingway Editor to check your content’s reading level).ĥ steps for writing your first newsletter Use short sentences and simple, easy-to-read wording. Keep your emails no longer than 3 to 5 paragraphs. So do yourself and your readers a favor, and make your emails short and sweet. Nearly 3.4 million emails are sent every second. I already mentioned this in the first tip, but it’s worth mentioning again from another angle. The final tip before we dive into the nitty-gritty: Don’t tell your life story! A best practice is to set expectations in your welcome email to tell people how often you’ll be emailing them. That said, you should always test different frequencies to see what works best for you. “Note: Campaigns are defined as targeted, individual emails sent to a portion of a database - not an email blast to everyone.” It seems the sweet spot is between 16-30 emails per month (an email daily or every other day). Here’s what they found for impact on open rates for their customers: If you’re a statistics-driven person, note that a HubSpot study which shared open rate medians also looked at the median open and engagement rates based on the number of emails sent per month. Send emails daily or multiple times a day? That’s probably bad unless your subscribers knew what they were signing up for. Send weekly emails every Friday? Great! Send biweekly or monthly emails? Awesome. Find a schedule, and stick to it (within reason).ĭon’t send three emails one week, then none the next. This one’s easy! Don’t send so many emails you annoy your audience, but don’t be a ghost, either. When you have trust AND a great subject line? Boom! High open rates. On the flip side, if they don’t know you well but your subject lines pique their curiosity or touch on something they really want, they’ll also open. If your audience trusts you as a person (or as a brand) and they trust your emails are usually valuable to them, they’ll probably open your email regardless of the subject line. Interesting Subject Line + Audience Trust = Open Rates Using your name in the “From” address instead of a brand name.Building trust with your audience that your emails are worth reading.Luckily, you can improve that drastically by: In other words, only a fifth of your subscribers will open your email. Not great. MailChimp ran a study of their customers and found the average open rate across all industries on their platform is just 20.81%. Getting people to open your emails is half the battle. (Unless that’s why they opted in for, then give them what they want.)Īsk yourself: If I got this email, would I care? It’s hard to be objective, but try. They only care about how you can help THEM with THEIR life and problems.īy the same token, don’t only send ads to your list. Your audience doesn’t care about your life or your problems. I’m not saying this to be harsh - I’m saying it because it’s true. It’s a waste of my time.Īnd that’s still not the end of the email! (Sorry Jonathan, love your work, but this is just too much for me to read in my email.) This one should be obvious, but I get emails telling me someone’s life story or things I couldn’t care less about all the time. How to outsource your newsletter 4 tips on how to write a newsletterīefore we dive into the practical steps, here are the basics of what makes a great newsletter.
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